Command Center - Ad Campaign Platform
Intuitive campaign management interface enabling real-time targeting adjustments
Overview
Launched Command Center, a revolutionary feature in Awarity Campaign Central that transforms how marketers visualize and manage their advertising campaigns. This intuitive interface enables users to see their entire campaign strategy at a glance and make instant adjustments to targeting, geography, and creative assignments—all in just a few clicks. Command Center democratizes advanced advertising capabilities, making world-class campaign management accessible to businesses of all sizes. The platform provides real-time visualization of how campaigns reach target customers at each stage of the marketing funnel, with granular control over every aspect of campaign execution.
The Challenge
Marketers struggled with complex, fragmented campaign management tools that required technical expertise and multiple platforms to visualize targeting strategy, adjust geography, and manage creative assignments. Making campaign adjustments was time-consuming and often required support from technical teams. There was no unified view of how campaigns were reaching audiences across the marketing funnel, making optimization difficult and inefficient.
The Solution
Built Command Center as an intuitive, visual interface within Awarity Campaign Central that consolidates all campaign management capabilities in one place. Implemented real-time funnel visualization showing how campaigns reach potential customers at each stage. Created granular geography control at the tactic-level, allowing marketers to broaden or narrow targeting with just a few clicks. Developed seamless creative targeting that enables assigning specific messages to different audience segments (e.g., family-themed messaging for moms). Designed the interface for instant updates and adjustments without technical expertise.
Impact & Results
- Democratized advanced advertising capabilities for businesses of all sizes
- Enabled instant campaign adjustments in just a few clicks
- Provided real-time visualization of marketing funnel performance
- Introduced granular tactic-level geography control
- Streamlined creative targeting for audience-specific messaging
- Eliminated need for technical support for campaign adjustments
- Featured in company blog as major product launch
- Enhanced Awarity Campaign Central's industry-leading reporting platform
Project Details
Product launch - June 2025
Product team, Engineering, Design
Business Analyst - Led product strategy, wrote feature specifications, coordinated launch, authored announcement blog post
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