E-Commerce Advertisement Portal for Franchises
Simplified marketing and ad purchasing for 2000+ franchise locations
Overview
Led the development of an innovative e-commerce-like advertisement purchasing portal designed to revolutionize how franchise owners manage their marketing efforts. The platform addresses the complex challenge of coordinating marketing campaigns across thousands of franchise locations while managing corporate co-op funds and seasonal advertising needs. The portal provides franchise owners with an intuitive interface to browse, select, and purchase advertisements tailored to different periods of the season—from holiday campaigns to sponsored offers. By integrating payment processing and co-op fund management with third-party vendors, we created a seamless experience that eliminates the friction previously associated with franchise marketing.
The Challenge
Franchise owners struggled with complex, time-consuming processes to purchase and schedule advertisements. The lack of integration between payment systems and corporate co-op funds created confusion and delays. Seasonal marketing opportunities were often missed due to the cumbersome approval and purchasing workflow. There was no centralized system to manage advertisements across thousands of locations.
The Solution
Built an e-commerce-like portal that transforms ad purchasing into a simple, streamlined process. Integrated payment processing with corporate co-op fund management, allowing franchise owners to easily access and utilize available funds. Implemented seasonal campaign templates and scheduling features to help franchisees plan ahead for holidays and special promotions. Created an intuitive interface using Streamlit for monitoring Ad purchases.
Impact & Results
- Improved ease of ad purchases by 80% through payment integration
- Serving 2000+ franchise locations nationwide
- Developed a new scalable model for franchise advertising
- Generated six-figure revenue in first year
- Reduced ad purchase time from days to minutes
- Enabled better seasonal campaign planning and execution
Project Details
3 months
10 engineers, 2 data scientists, 1 designer
Product Manager - Led product strategy, design thinking, stakeholder management, and cross-functional execution. Architected technical solution and managed vendor integrations.
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